The Truth About Mild Alkaline Blood

This article was first seen in http://drbenkim.com/ph-body-blood-foods-acid-alkaline.htm, my views are in red text

blood-740057Is it true that each food that you eat can cause your blood to become more alkaline or acidic?

The answer is: not really. The pH of your blood is tightly regulated by a complex system of buffers that are continuously at work to maintain a range of 7.35 to 7.45, which is slightly more alkaline than pure water.

If the pH of your blood falls below 7.35, the result is a condition called acidosis, a state that leads to central nervous system depression. Severe acidosis – where blood pH falls below 7.00 – can lead to a coma and even death.

If the pH of your blood rises above 7.45, the result is alkalosis. Severe alkalosis can also lead to death, but through a different mechanism – alkalosis causes all of the nerves in your body to become hypersensitive and over-excitable, often resulting in muscle spasms, nervousness, and convulsions; it’s usually the convulsions that cause death in severe cases.

The bottom line is that if you’re out and about, your body is doing an adequate job of keeping your blood pH somewhere between 7.35 to 7.45, and the foods that you are eating are not causing any wild deviations of your blood pH.

So what’s up with all the hype about the need to alkalize your body? And what’s to be made of the claim that being too acidic can cause osteoporosis, kidney stones, and a number of other undesirable health challenges?

As usual, the answers to such questions about human health can be found by understanding basic principles of human physiology. So let’s take a look at the fundamentals of pH and how your body regulates the acid-alkaline balance of its fluids on a moment-to-moment basis.

pH is a measure of how acidic or alkaline a liquid is. With respect to your health, the liquids involved are your body fluids, which can be categorized into the following two main groups:

  1. Intracellular fluid, which is the fluid found in all of your cells. Intracellular fluid is often called cytosol, and makes up about two-thirds of the total amount of fluid in your body.
  2. Extracellular fluid, which is the fluid found outside of your cells. Extracellular fluids are further classified as one of two types:
    • Plasma, which is fluid that makes up your blood.
    • Interstitial fluid, which occupies all of the spaces that surround your tissues. Interstitial fluid includes the fluids found in your eyes, lymphatic system, joints, nervous system, and between the protective membranes that surround your cardiovascular, respiratory, and abdominal cavities.

Your blood (plasma) needs to maintain a pH of 7.35 to 7.45 for your cells to function properly. Why your cells require your blood to maintain a pH in this range to stay healthy is beyond the scope of this article, but the most important reason is that all of the proteins that work in your body have to maintain a specific geometric shape to function, and the three-dimensional shapes of the proteins in your body are affected by the tiniest changes in the pH of your body fluids.

The pH scale ranges from 0 to 14. A liquid that has a pH of 7 is considered to be neutral (pure water is generally considered to have a neutral pH). Fluids that have a pH below 7 – like lemon juice and coffee – are considered to be acidic. And fluids that have a pH above 7 – like human blood and milk of magnesia – are considered to be alkaline.

It’s important to note that on the pH scale, each number represents a tenfold difference from adjacent numbers; in other words, a liquid that has a pH of 6 is ten times more acidic than a liquid that has a pH of 7, and a liquid with a pH of 5 is one hundred times more acidic than pure water. Most carbonated soft drinks (pop) have a pH of about 3, making them about ten thousand times more acidic than pure water. Please remember this the next time you think about drinking a can of pop.

When you ingest foods and liquids, the end products of digestion and assimilation of nutrients often results in an acid or alkaline-forming effect – the end products are sometimes called acid ash or alkaline ash.

Also, as your cells produce energy on a continual basis, a number of different acids are formed and released into your body fluids. These acids – generated by your everyday metabolic activities – are unavoidable; as long as your body has to generate energy to survive, it will produce a continuous supply of acids.

So there are two main forces at work on a daily basis that can disrupt the pH of your body fluids – these forces are the acid or alkaline-forming effects of foods and liquids that you ingest, and the acids that you generate through regular metabolic activities. Fortunately, your body has three major mechanisms at work at all times to prevent these forces from shifting the pH of your blood outside of the 7.35 to 7.45 range.

These mechanisms are:

  1. Buffer Systems
    • Carbonic Acid-Bicarbonate Buffer System
    • Protein Buffer System
    • Phosphate Buffer System
  2. Exhalation of Carbon Dioxide
  3. Elimination of Hydrogen Ions via Kidneys

It’s not in the scope of this article to discuss the mechanisms listed above in detail. For this article, I only want to point out that these systems are in place to prevent dietary, metabolic, and other factors from pushing the pH of your blood outside of the 7.35 to 7.45 range.

When people encourage you to “alkalize your blood,” most of them mean that you should eat plenty of foods that have an alkaline-forming effect on your system. The reason for making this suggestion is that the vast majority of highly processed foods – like white flour products and white sugar – have an acid-forming effect on your system, and if you spend years eating a poor diet that is mainly acid-forming, you will overwork some of the buffering systems mentioned above to a point where you could create undesirable changes in your health.

I agree to the statement above. Even though our system is smart enough to maintain our blood pH at a consistent mild alkaline level, a dietary habit which is loaded with refined foods (modern diet) will overtax our system. That is why a balance of 80% alkaline forming food and 20% acid forming food dietary ratio is recommended for a healthier blood state (you are allowed one ‘cheat’ meal though per week if you follow through your diet plan).

The question here is : Are you committed to changing your dietary habits now or contented with the knowledge that our body can regulate our blood state every time and a diet change is not necessary until there is a health problem?

For example, your phosphate buffer system uses different phosphate ions in your body to neutralize strong acids and bases. About 85% of the phosphate ions that are used in your phosphate buffer system comes from calcium phosphate salts, which are structural components of your bones and teeth. If your body fluids are regularly exposed to large quantities of acid-forming foods and liquids, your body will draw upon its calcium phosphate reserves to supply your phosphate buffer system to neutralize the acid-forming effects of your diet. Over time, this may lead to structural weakness in your bones and teeth.

Drawing on your calcium phosphate reserves at a high rate can also increase the amount of calcium that is eliminated via your genito-urinary system, which is why a predominantly acid-forming diet can increase your risk of developing calcium-rich kidney stones.

This is just one example of how your buffering systems can be overtaxed to a point where you experience negative health consequences. Since your buffering systems have to work all the time anyway to neutralize the acids that are formed from everyday metabolic activities, it’s in your best interest to follow a diet that doesn’t create unnecessary work for your buffering systems.

Acid and Alkaline-Forming Effects of Common Foods

Generally speaking, most vegetables and fruits have an alkaline-forming effect on your body fluids.

Most grains, animal foods, and highly processed foods have an acid-forming effect on your body fluids.

Your health is best served by a good mix of nutrient-dense, alkaline and acid-forming foods; ideally, you want to eat more alkaline-forming foods than acid-forming foods to have the net acid and alkaline-forming effects of your diet match the slightly alkaline pH of your blood.

Remember the 80:20 rule. 80% alkaline forming foods : 20% acid forming foods.

I would recommend for those vegetable-challenged eaters out there, to get a good greens product to supplement your diet’s lack of alkaline forming food.

The following lists indicate which common foods have an alkaline-forming effect on your body fluids, and which ones result in acid ash formation when they are digested and assimilated into your system.

Foods that have a Moderate to Strong Alkaline-Forming Effect

Watermelon
Lemons
Cantaloupe
Celery
Limes
Mango
Honeydew
Papaya
Parsley
Seaweed
Sweet, seedless grapes
Watercress
Asparagus
Kiwi
Pears
Pineapple
Raisins
Vegetable juices
Apples
Apricots
Alfalfa sprouts
Avocados
Bananas
Garlic
Ginger
Peaches
Nectarines
Grapefruit
Oranges
Most herbs
Peas
Lettuce
Broccoli
Cauliflower

Foods that have a Moderate to Strong Acid-Forming Effect

Alcohol
Soft drinks (pop)
Tobacco
Coffee
White sugar
Refined Salt
Artificial sweeteners
Antibiotics (and most drugs)
White flour products (including pasta)
Seafood
White vinegar
Barley
Most boxed cereals
Cheese
Most beans
Flesh meats
Most types of bread

Please note that these lists of acid and alkaline-forming foods are not comprehensive, nor are they meant to be.

If you’re eating mainly grains, flour products, animal foods, and washing these foods down with coffee, soda, and milk, you will almost certainly improve your health by replacing some of your food and beverage choices with fresh vegetables and fruits.

The primary purpose of this article is to offer information that explains why I believe that you don’t need to take one or more nutritional supplements for the sole purpose of alkalizing your body. Your body is already designed to keep the pH of your body fluids in a tight, slightly alkaline range.

Then again, we should not fall into the misconception that supplement alone can maintain the body at an alkaline state. No product or machine can replace a good healthful diet and exercise.

Point to note: we should begin even before we fall ill or diagnosed with a certain condition! Most do it AFTER, and hope for a quick fix! Sorry buddy but it does not work that way! You reap what you sow.

The ideal scenario is to make fresh vegetables and fruits the centerpieces of your diet, and to eat small amounts of any other nutrient-dense foods that your appetite calls for and that experience shows your body can tolerate.

Besides food, our body’s bio-electricity is also another area which we can be mindful of.

You might also like to check out a physiotherapy device from Japan which can help enhance the blood purify properties of the body through increasing our cellular bio-electricity. Healthy cells maintain their bio-electricity at 70mv. A healthy constant level of bio-electricity can help maintain proper exchange transport of calcium and phosphate ions between cells and blood to help maintain blood pH.

If you have any questions or comments on this topic, please feel free to add them to the comments section below. Thank you.

Article borrowed from http://drbenkim.com/ph-body-blood-foods-acid-alkaline.htm

The Secret Of How To Sell Everything

Dear Marketing Top Gun,

In this Bullet I share the secret of how to sell anything. It’s a simple secret, and it works universally, no matter what business you’re in

But before getting into it, I want to make …

An Important Announcement
About These Bullets

I have always advised my clients to build their products, newsletters, books, and e-zines squarely on their strongest proof elements, namely their most persuasive and impressive credentials – including their strongest case histories, endorsements, testimonials, “reasons why” they offer better results and solutions, success stories, proven outcomes, expert status, areas of specialization, reputation within their industries, and especially a spirit of candor and integrity that never fails to delight clients and confound competitors.

When you make your credibility an essential, highly visible part of your marketing, persuasion can flow like silk because your most commonly encountered enemy – skepticism – is largely swept aside.

So when I decided it might be fun to write an e-zine, I chose to do it about copywriting, the area of my own strongest proof elements.

A wise man once told me that the best way to learn is to teach, and I have certainly found this to be true in writing this e-zine. As I worked on the first few Bullets, I gained new insights about copywriting, even after forty years of doing it almost daily and usually under the watchful eyes of legendary copy masters and many of the savviest clients in direct marketing.

One new insight I gained late in the game is that the most successful copywriters I’ve ever known possess mastery of two separate fields of knowledge…

  1. Mastery of their craft
  2. Mastery of success principles that trigger outsized achievement in any field, whether copywriting or anything else

Brilliant writers and marketers like Dan Kennedy, Clayton Makepeace, Gene Schwartz, Ted Nicholas, and others I’ve been privileged to know have not been just good, smart writers and clever marketers. They have also mastered the secrets of how to manage their time; be disciplined about their copywriting practice; and maintain devotion to studying their craft even after, perhaps especially after, they have hit the top of their game. They don’t sit on their butts or their laurels and are their own best motivators. They still act hungry long after their bank accounts would have persuaded less motivated colleagues to “stop working so hard.” They keep their hand in, even if they don’t need the money, because they’ve come to love the game. Mastery will do that for you – inspire an abiding love of what you do – once you know how to perform with consistent excellence.

This double-barreled mixture – tips on copywriting plus the secrets of personal achievement – became the gunpowder of these Bullets.

Many, many readers have e-mailed me to say they love this double focus. But lately I have come to realize that both are so critical that each needs its own in-depth treatment. So I have decided to separate these two subjects and write two different sets of Bullets.

This will enable me to help you more, by delving more deeply into each specific subject.

So from now on, these original Bullets will be called Marketing Bullets, and their exclusive focus will be on the best techniques I want to share about copywriting, selling, and marketing. This narrowed focus will allow me to get a lot more specific about the best tips and tricks I’ve learned from legendary copy chiefs and marketing masters I’ve worked with, who generously shared with me their secrets for creating ads that shatter response records and launch blockbuster new products.

And since the principles of high achievement are also critical to your success, whether in copywriting or any field, I will also write a separate e-zine called Success Bullets. It will focus exclusively on the latest scientific research, proven principles, and best personal habits to cultivate if you want to rise higher and faster in your chosen field, become indispensable to your client or employer, make a lot more money, and command industry-wide respect and recognition no matter what field you happen to work in.

So if you already subscribe to my Bullets, your stock is splitting two-for-one, and you will receive both these e-zines automatically, unless of course you opt out.

As always, both are free and full of valuable, scientifically based insights. Both will be short and fast, like bullets. And both will be published on my own relaxed, free-floating schedule, which means I’m not going to stuff your inbox with mountains of mediocrity. You should hear from me about once every month or two and only when I think I have a gem to share with you.

As I hope you’ve noticed, I demonstrate utmost respect for your time, attention, and in-box traffic. I resist the temptation to send you anything less than top-of-the-line, highly valuable information.

Today’s Marketing Bullet is a good example, which brings me back to my main idea today …

How to Get Anything You Want in Life

In a previous Bullet, titled, “How to Get Anything You Want in Life,” I wrote the following …

“The great motivational speaker, Zig Ziglar, has said, ‘You can get anything you want in life if you help enough other people get what they want’ …

“Ignoring this simple insight is the most common cause of marketing failure. Over and over, I’ve seen otherwise sharp marketers launch a product because they want to sell it, not because anyone wants to buy it.

“Top Gun, remember this always – you will easily avoid embarrassing failures and discover great riches only when you look at markets through the other end of the telescope – not the lens of what you want to sell, but the lens of what people want to buy.”

While I have never seen it labeled as such, thanks to those words by Zig Ziglar, I have always considered this the ultimate secret of how to sell anything: “Find out what others want and help them get it.”

Imagine my delight when I recently came across a previously unpublished manuscript that took this same principle and fleshed out the profound implications that flow from it, describing how anyone can use it to sell anything far more effectively and easily.

Harry Browne’s Masterpiece on Salesmanship

This undiscovered treasure is called The Secret of Selling Anything: A road map to success for the salesman who is not aggressive, who is not a ‘smooth talker’ and who is not an extrovert.

This unpublished gem was written years ago by one of the most brilliant salespeople, investment advisers, and writers of all time, Harry Browne.

I have no financial interest – zero! – in recommending it. I bring it up here because I am convinced that this is one of the greatest little books (an e-book actually) ever published on effective salesmanship. If you could read only one book in your life on how to sell anything to anybody, and do so without relying on high pressure, manipulation, exaggeration, or even an extroverted personality, this would be the book.

Harry was a consummate “big picture” kind of guy, a brilliant simplifier whose easy-to-read books on investing and politics helped millions of people understand – with the clarity of sparkling spring water – any subject he chose to write about.

Famous for his “live-and-let-live” libertarian philosophy, he ran for president on the Libertarian Party ticket in 1996 and 2000 and received a surprisingly large number of votes.

Harry made his living as a salesman, and he was so good at it, he was able to outsell virtually everyone else he worked with, while putting in far fewer hours.

The reason for this was that he had discovered a remarkably powerful and easy method for selling anything. His approach was so simple that he believed that anyone could fairly quickly become a master salesperson without being aggressive, manipulative, dishonest, persistent, extroverted, glib, confident, or even hardworking.

And he proved it! When he recruited and trained his own salespeople, he preferred to hire shy introverts, not outgoing backslappers, and he would teach them how to let his “almost effortless” method do all the heavy lifting of opening and closing a sale.

Harry died in 2006 without ever publishing the secrets of his much easier method of salesmanship. His widow Pamela recently decided to create an e-book out of two unpublished manuscripts he had written revealing this selling magic. And thus was born the e-book The Secret of Selling Anything: A road map to success for the salesman who is not aggressive, who is not a ‘smooth talker’ and who is not an extrovert.

Since advertising is nothing more than good salesmanship multiplied by a mass medium, this little e-book’s insights are worth their weight in gold.

Again, I have no financial interest in recommending this e-book, but if you’re interested in owning it, I can think of no better investment you could make in your career for such a small price. You can buy it directly from Pamela Browne’s website for only $9.75. The link is: http://www.harrybrowne.org/

All the chapters are short and fast-reading. The first six chapters review Browne’s libertarian way of thinking and how it applies to salesmanship. But the good, specific stuff really starts to rock ‘n roll in Chapter 7 and every chapter thereafter, where Browne spells out, with utter simplicity, the secrets of selling anything almost effortlessly. He tells you exactly how to allow your prospects to tap into their preexisting motivation to almost completely sell themselves.

And the foundation of it all is …

His Secret of Selling Anything

Browne’s secret is virtually identical to that of Dale Carnegie, author of How to Win Friends and Influence People, who said, “The only way to influence someone is to find out what they want, and show them how to get it.”

Browne puts the same idea this way …

“The one rule that sums up the job to be done, the one formula that is fully in harmony with the real world, the secret of success is: Find out what people want and help them get it!

“This is the way you separate yourself from the mass of people who just ‘get by.’ This is how you make sure that your services are always in demand. This is how you command a high price in the market­place, by making sure that what you’re offering is what people really want …”

What a Surprising but Liberating Discovery –
You Cannot Motivate Anyone!

Browne believed that you cannot motivate others to want something they don’t already want. You can’t create motivation. It must already be there, inside your prospect. If it’s not, you’re wasting your time and appealing to the wrong audience and making your job of selling so much more difficult.

But when motivation is already there, and you know how to identify it, you can make your job so much easier by tapping into it and using the prospect’s own desires to open and close the sale so much more easily.

Here’s how he describes this critical insight …

“It isn’t what you want that determines what other individuals will buy from you – it’s what they want. And that answer can only come from them, not from you …

“Probably 99 out of 100 salesmen try to motivate their prospects. And that’s their mistake. You’re not capable of motivating anyone, no matter how persuasive you think you are …

“Everyone is already motivated. The only question is ‘By what?’ Your job is to find out what it is that motivates your prospect. And then show him how he can get what he wants through your product or service. Only then will he buy …

“Most sales are lost because the salesman presented his product before he knew what motivated his prospect …”

I remember Dale Carnegie explaining this same principle by saying that while he loves to eat strawberry shortcake, when he goes fishing he baits his hook with worms. He would detest eating worms, but he doesn’t try to catch fish with what he likes to eat, but what the fish are hungry for.

How do you find out what motivates your prospect? There are two different answers to this question, based on whether you’re selling person-to-person …or writing advertising to a whole marketplace at once.

In person-to-person selling, it’s easy. Just ask! You’re sitting right there in front of a live prospect, so sound him or her out before you start selling anything.

Browne advises that you never assume that your product or service is right for every person out there, so don’t be dishonest and pretend that it is. That just turns prospects off.

Rather, when you’re in front of a prospect and before you sell anything, probe for his strongest motivation. Browne gives many examples in his e-book on how to do this tactfully. But a typical example would be something like, “Mr. or Ms. Prospect, what is your greatest concern about XYZ?” (For “XYZ,” fill in the blank with whatever area of life your product or service is designed to enhance.)

The basic rule is, don’t start selling until you know what the buyer wants to buy. Otherwise you could start your presentation selling benefit A, which is of little interest to your prospect, while he or she would have jumped all over benefit B, which you never even thought to mention.

In advertising, the situation is different because you’re addressing a mass audience at once. Nevertheless, you must still discover what most of the buyers want to buy before you start to sell.

To do this, you can use surveys and focus groups. You must go out and talk with your current customers and find out what’s most important to them. You can ask your best salespeople what appeals always seem to work best in their presentations. You should research which previous ads have pulled best and which have flopped. Best of all, you can use split-run tests as well as multiple Google ads, each built around different benefits, and scientifically measure which pulls the highest before you roll out with the best.

All these are necessary steps to execute the master strategy of salesmanship we are discussing here: “Find out what others want and help them get it.”

An “Aha!” Moment, Perhaps?

I hope that this Marketing Bullet gives you an “aha!” moment because fully understanding it will change your life if you sell for a living. It will release you from the enormous burden of trying to motivate someone else, which is not even possible. It will make persuasion – either in personal selling or mass marketing – so much easier because all you have to do is show people a good way to experience fulfillment of a desire they already harbor.

In effect, you’ll start tapping into the bubbling wellsprings of desire already in your prospects and letting them make the sale for you. Think of what a relief that is – no more trying to browbeat and cajole unmotivated people into wanting what you have! That game is for losers.

Says Browne, “The moral is simple: A salesman cannot change a buyer’s desires; he can only demonstrate better methods of satisfying them.”

It’s the same in copywriting, which is multiplied salesmanship. Trying to educate and motivate people into wanting what you offer is one of the most common and devastating mistakes.

It’s so much easier to find and then appeal directly to an audience that’s already motivated and let them do a big part of the work of selling themselves!

A Quick Example

Let’s say you’re advertising a savings and investment program designed to help people have enough money to retire someday. You could run a headline that says something like …

“New Survey Reveals That Only 1 in 12
Will Have Enough Money to Retire”

On the surface, this seems like a good, smart headline. It factually and credibly points out a problem that millions of people either have or will soon face.

But in my view it’s a weak headline. Here’s why …

The first rule of writing body copy is that your first few paragraphs should immediately pay off, or build upon, your headline. Coming off the headline above, you’d have to expand upon it and that means you’d have to waste your critical introductory paragraphs educating your audience about a problem they may face. In effect, you’d be trying to educate your audience into feeling a motivation. This doesn’t work!

Whenever you find yourself educating your readers about a problem they may have, consider it a red warning flag! If you have to educate people into realizing they have a problem, you’re already losing the battle.

Now please understand an important distinction. I am not talking about educating already-motivated prospects, those who know they have a serious problem or want, about the superiority of your solution. That kind of educating is fine!

I’m speaking about educating people into feeling a motivation in the first place. In effect, if your headline and initial body copy are saying something like, “Don’t you realize you’ve got a big problem here?” … you’re already losing the battle.

You’ll almost certainly trigger a far higher response by letting your headline identify people who already know they have a big problem or want … and then using your body copy to fan their preexisting flames of desire. In advertising, it’s a waste of money to try to educate readers into having a motivation! The motivation must already be there.

How the Master Wrote It

In our example, look at how much more efficiently a copy master like John Caples cuts right to the chase, by using his headline to attract the right audience (an already motivated one) to hear about a retirement income plan.

Caples’ famous headline was written for a retirement income plan available from the Phoenix Mutual Life Insurance Company, the first client John Caples ever had in his capacity as an account executive at BBDO. The ad Caples created pictured a smiling man, in his sixties, looking straight out at the reader while happily sitting in a rowboat, holding a fishing rod and reel. Under the photo, the bold headline said:

“To Men Who Want to Quit Work Someday”

Like a blast of trumpets, this headline instantly calls together the right audience – a motivated audience – of people who already know they want to plan now for a comfortable, worry-free retirement. Caples’ headline instantly assembles a group of already motivated, prequalified prospects front and center in the courtyard of his announcement, where he can persuade them with news about a solution they already want. He doesn’t have to start a fire of motivation, only feed the fire already burning!

How well did this Caples headline work?

As reported in the book The 100 Greatest Advertisements by Julian Watkins, this one ad, above all others tested by the company, was “a landmark of historic importance” for Phoenix Mutual. An executive at the company wrote, “To our astonishment, it produced nearly 3 times as many inquiries as its 25 predecessors had averaged. But most important of all, its volume of sales was larger by 4 times! … [It] paved the way for the decades of successful advertising which followed.”

There are many formulas for writing great headlines, and we’ll explore my favorites (those that work most consistently) in future Bullets. But there is one master rule you can take to the bank: Every headline you write should, at the very least, assemble the right audience, one already motivated to hear the rest of your story. If it doesn’t, your headline is weak and will hobble response.

Another Example

Let’s say you’re writing a space ad announcing a new psychological counseling service for troubled teens. Please don’t waste your headline by merely announcing the name and location of your new practice! Use it instead to attract your target audience of already-motivated prospects. Write a headline like:

“To Parents of a Troubled Adolescent.”

Top Gun, this is one of the most important copywriting secrets you’ll ever learn, one that many copywriters never come to understand, which is why they will always underperform those who get it …

Remember that in every medium – newspapers, the Internet, TV, radio, etc. – there are always two different audiences you can choose to write to. One audience – the unmotivated 95% – couldn’t care less about your message. Don’t bother writing to them because you will not succeed in motivating them!

The Real Reason Why Long Copy
Almost Always Outpulls Short

And by all means, don’t shorten your copy because you or your client may fear that this unmotivated 95% won’t read long copy. Take it for granted that they won’t and just write them off, as counterintuitive as that may feel.

The truth is, the unmotivated 95% won’t read short copy or long! So if you shorten your copy in a misguided attempt to get higher readership among the unmotivated 95%, you’ll lose that unmotivated 95% anyway. But you will also deprive the motivated 5% of the longer sales copy they need to make a favorable decision. You will waste 100% of your money if you downsize your message to accommodate the unmotivated 95%!

Write instead only to the motivated 5% and upsize your message to include everything your most motivated, eager-to-buy prospects want to know! Let your long copy sing out with all the benefits, proof elements, specifics, details, premiums, and special offers that your motivated 5% will eagerly welcome as they carefully consider making an important purchase.

How Do You Apply This in a Recession?

OK, I know what you may be thinking …

This sounds terrific, but exactly how do we apply this idea during hard economic times like now, when sales are falling almost everywhere, when prospects’ motivations are changing and the usual copy approaches don’t work nearly as well as they used to?

This Marketing Bullet is already running long, and I have promised to keep them fast, like bullets. So I’ll reserve this interesting question for your next Marketing Bullet. I’ll explain why I believe that recessions are the best opportunities for any copywriter to build his or her income and client base.

Recessions never affected my copywriting income. In fact, during recessions my client base always grew larger, my workload even heavier. In the next Marketing Bullet, I’ll explain why … and how you can achieve the same by applying in your own marketing efforts Harry Browne’s secret of how to sell anything, even in a recession, by tapping directly into your prospects’ preexisting motivations and letting your prospects almost completely sell themselves.

So until next time …

Sincere wishes for a good life
and (always!) higher response,

Gary Bencivenga
Guest Editor, The Total Package

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This article was first seen at http://www.makepeacetotalpackage.com/gary-bencivenga/the-secret-of-how-to-sell-everything.html#more-1383

Metabolic Syndrome – Random facts from The Insulin-Resistance Diet book

To those of you who have been following my post on metabolic syndrome… here are few important facts i got from ‘The Insulin-resistance Diet – Cheryle R. Hart, MD & Mary Kay Grossman, RD’.

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These facts are important for us to understand metabolic syndrome better and why it affects most modern people.

1. The hormone insulin is the important regulator of your blood glucose levels.

2. If you have more glucose in your body than your cells need, insulin takes extra blood glucose and transports it into fat storage. Blood sugar then returns to normal. This step is important because having high levels of blood glucose is called diabetes and is very damaging to the body.

3. So, insulin’s main job is to regulate blood glucose, and insulin also signals fat storage. When insulin rises and spikes to regulate high blood sugar levels, then more fat is also being stored. This creates some pros and cons when it comes to insulin levels; not enough insulin to regulate high blood sugar levels would result in diabetes, but high insulin levels on a frequent basis will make you fat.

4. The more overwieght your are, the more resistgant to insulin you tend to become. this happens because extra adipose tissue (fat) causes a hormone reaction ( a rise in body cortisol ) that closes the cells’ doors to incoming glucose. The “shunned” glucose has no alternative but to go on to become fat. The good news is that as you lose body fat, the insulin resistance improves, too.

5. If you have insulin resistance, you tend to store most carbohydrates as fat rather than use them as energy. This is probably what has been happening if you’ve been eating low-fat, low-calorie, yet high-carbohydrate foods and are still struggling with your weight.

6. Too much insulin causes sodium retention, which leads to higher blood pressure.

7. Insulin resistance causes changes in blood lipids (dyslipidemia).

8. Insulin resistance can be considered prediabetes. In fact, studies reveal that diabetes is in the making seven years before it can be clinically diagnosed by high sugar levels.

9.The biological, genetic makeup of modern people very closely resembles that of our primitive Ice Age ancestors. Before modern age, the genetic tendency for insulin resistance was actually a benefit for survival. (back then, humans derived their complex carbohydrates from natural foods, modern humans derived their simple carbohydrates from refined foods.)

10. Certain medications can increase the amount of insulin your pancreas secretes. Some of the most common are the thiazide diuretics, like hydrochlorothiazide, and beta-blockers, such as propranolol. These medications are usually prescribed for high blood pressure control.

11. Caffeine, artificial sweeteners, and nicotine can all cause an increase in insulin.

12. High levels of stress can worsen insulin resistance because stress activates our “fight or flight” survival mechanism. This stimulates the production of the stress hormone epinephrine. Epinephrine causes the liver and muscles to change glucose from its reserved state, glycogen, to its active sugar form for energy. This causes the glucose levels to rise. Insulin rises to control high glucose levels. Increased insulin levels then signal fat storing. This explains why some really stressed people cannot lose unwanted weight despite “doing everything right.”

13. The two keys elements for the control of insulin resistance are nutrition and physical activity.

14. Newer prescription medications for diabetes work either by limiting the liver’s release of stored glucose or by letting more glucose into the cells for energy use. ( i prefer using Alpha PSP to encourage more glucose into the cells for energy conversion)

For more information on metabolic syndrome and diagnosing whether you have metabolic syndrome, click here.

For tips on how to combat metabolic syndrome, click here or read the book, ‘The Insulin-resistance Diet – Cheryle R. Hart, MD & Mary Kay Grossman, RD’.

BEAT THE HELL OUT OF METABOLIC SYNDROME

syndrome-x

Metabolic Syndrome also known as Syndrome X. But contracting Syndrome X does not make you a        member of the X-Men. It makes you more susceptible to heart attacks, stroke, diabetes and host of other circulatory and metabolic conditions. To know more about metabolic syndrome, click here. Below are some tips that you can do right away and take charge of your health.

1) Exercise and losing  weight

Losing weight must be the primary aim for anyone with metabolic syndrome and exercising is the way to go. As metabolic syndrome is an effect of long term storage of unused energy as fat and insulin inefficiency, the trick here is to take charge of your food calorie intake and rev up your energy expenditure.

So the type of exercise I recommend is weight exercise. If you do not have weights or do not have the time to go to the gym, body weight exercise is a good alternative. Weight exercise gives you a raise in body metabolism for hours even after you are done with it. The good thing is the exercise takes you only 20-30 minutes, four days a week.

Basic weight exercise movements should help you in achieving your desired weight level. Try different variations of squats ( the best for revving up energy expenditure) and push ups. Also invest in a chin up bar and elastic band so that you can do your exercise at home. ( my advice is to invest in a personal trainer at your nearby gym or fitness center to learn the basics of weight exercise so that you do not hurt yourself while doing it with a wrong posture and as an encouragement for you to stay on track with your exercise regimen)

2) Reduce the Whites Get rid of the whites fast!

They are the next worst thing to the white powder drug addicts are addicted to.

White salt, White sugar, white rice, and white flour!

Bleached, refined and devoid of any natural nutrients (beware of the “fortified with Vitamin B stuff”… it does not work the way natural vitamins do). It is just an utter waste of money by just consuming them.

3) Try eating THIS way (challenge for Asians)

Go fruits first, then veggies, meat next, then rice. You will find that you will be consuming less simple carbohydrates in no time. Too much simple carbohydrates in your daily diet spikes your sugar level at an consistent rate then converts it to fat if not used, contributing to metabolic syndrome.

Consuming too much simple carbohydrates increases your body’s production of insulin. If the body develops insulin resistance as a result, consistently high sugar levels kicks in and eventually develops into diabetes mellitus.

4) Take care of your gut

The digestive system consumes most of the available energy we have if we are consuming the standard modern diet which is low on enzymes and fiber.

Charge up your digestive abilities by consuming more raw natural foods rich in enzymes or alternatively take enzymes supplements. Probiotics also promotes a healthier gut.

I also would like to point out the importance of repairing the villi of our small intestines. Most allergies can be traced to damaged villies, where larger particles of undigested proteins accidentally enters our bloodstream and results in allergies.

I recommend polysaccharidepolypeptide (Alpha-PSP) to promote the repair of the small intestines. Alpha PSP also provides the source of cell ATP energy production, encourage intestinal flora balance, promotes proper production of insulin and antioxidants in the body and within the cell for DNA protection.

5) Detoxification

Despite our best efforts to lead the healthiest lifestyle possible, we cannot avoid the massive amount of environmental toxins surrounding us. It’s everywhere. Studies suggest that your home’s interior is even more toxic than the outdoors! Even the clothes you wear are toxic. The shampoo you use contains a cocktail of toxic chemicals (unless you re using organic products). So what can we do about it?

Detox!

Any kind of detox, as long as, it is safe and does not use drugs and chemicals to excite the body to remove the toxins. E.g laxative for constipation. There are so many options available, colon hydrotherapy, chelation, toxin removal foot plasters, detox spa bath, scrubs, and fiber supplements made from natural ingredients.

I recommend a FIR spa system to remove the fat soluble toxins from our body. Fat soluble toxins are generally toxic chemicals that we have contact with or consumed unknowingly(pesticides). If we were to discharge these toxins through our feces and urine it will damage our kidneys and liver in the long run. The safest route to eliminate these toxins are through our sweat glands from the lymphatic system.

The plus point is we can do this everyday, safely and it promotes cardiovascular conditioning and weight management too!

p.s. Look forward to your comments! 😉

SECRET OF A MAN’S MIND ( in a bar )

Doesn’t it make you swoon when she smiles? So sweet…. Your heart skips faster as your body feels more rigid…. You hope that she is staring at you but she’s not… you hope she notices you…she does… you hope good opinion is formed in her mind of you… her mind is thinking the same too….

You start swaying to the music .. moving your head side to side and your shoulders to the beat of the music… you she her swaying her hips too… you try to attract.. you steal a look …she looks back noticing that your eyes are onto her… your eyes quickly shoots to the TV screen pretending not to stare but you know better…

You hope she will start the conversation first…. But fat chance as it does not happen that way… you wait and procrastinate out of fear.. then a jerk comes along and chat her up… you secretly vow to beat that jerk up if he should take advantage of her… but that does not happen… before you know it she walks with him to another table… you feel down and useless and lost… then she comes walking back… hope comes back and goes just as fast as she walks not to her table but out the exit.. gone for now and you hope to meet again …soon….

Loser…